Monday, May 4, 2009

Can "Dum Biryani" increase the restaurant sales?

What is Dum Biryani? The Biryani is an Indian dish made with Basamati Rice cooked with spices and meat/vegetables. It has the same ingredients as Pulav but it is cooked differently. Biryani has different names for exmple, Hydrabadi Biryani, Sindhi Biryani, Kucchi Biryani etc. based on the regions of India. Now, the Dum Biryani is not because it came from Dum region, but because it is cooked, with pressure (Dum).

The restaurant has North Indian food and the menu has Vegetable Biryani as well as Meat Biryani. Now one of the partners wants To serve Dum Biryani. The Chef does not know to cook that. He wants a special cook who is specialized in cooking Dum Biryani. So the restaurant needs to hire one more cook to make Dum Biryani. Already, the kitchen has Indian cook, Indian-Chinese cook, Tandoor Specialist and all their helpers and cutters. There is no multi-tasking in the kitchen and restaurant industry. They can't cook outside their speciality. Of course, they are never going to tweet while cooking. So If twitting helps the business to grow and that means not twitting and not multi-tasking is going to decrease the business? Go Figure!

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