Tuesday, December 29, 2009

Collaboration of winemakers and artists

In October, I visited Paraduxx winery for one of the wine tasting events. Paraduxx winery is located in the center of the Napa Valley along the Silverado Trail. The team grows grapes and makes rich red wines. It offers many wine tasting, mixing and pairing classes in modern estate building and hosts many events for their wine club members.
I noticed that their wine bottles are adorned with artistic drawings of ducks on the labels. I just realized that my knowledge of ducks was limited to few ugly ducklings. I had to do some research on them. Paraduxx has commissioned an artist every year to create an original painting depicting a "pair of ducks" native to the Pacific Flyway. Each individual artist utilizes unique mediums such as water colors, oil and acrylic wash to create their works. These original works are then transformed into labels that adorned the proprietary blend bottling. The photo shows three years wine labels and they are done by different artists but they all have similar lookl of airy and dreamy feel. This is perfect for artists to promote their work to the exclusive club members and other wine buyers. Also, it is in support of the effort of conservation of the wetlands of Pacific flyway. It is perfect cross union of art, the global conservation awareness and business of selling wine.  For More information on artists or Paraduxx Winery ,

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